EURICA
is a business language audit programme which aims to develop the successful outcomes
of the Protocol project to new countries, specifically in Central, Southern and
Eastern Europe. It aims to build and adapt upon these successes and implement
a localised audit scheme in Hungary, Poland and Spain, integrating the importance
of language and culture in trade at a very early stage into the accession countries
business support strategies. The project will also incorporate ideas and processes
from these new countries to enhance the scheme in the UK and Iceland.
Protocol,
a communication audit scheme, was based on the success of the Export Communications
Review (ECR), initiated by Professor Stephen Hagen, which has been in existence
for over ten years in the UK. ECRs were originally established by UK Trade &
Investment (Ministry of Trade, UK) to help small businesses overcome their communication
(language and culture) barriers when trading abroad. Protocol2, led
by the Trade Council of Iceland, has successfully adapted the lessons and structures
of the ECR scheme to a Western European model, demonstrating knowledge transfer
and introducing innovative schemes and ideas on business language needs within
a European context. www.protocol2.info
Eurica
is a two-year project co-financed by the Leonardo da Vinci programme of the European
Commission.